AI Graphic Designer for a Marketing Agency (US-based/Remote)
About the role
We're looking for an AI Graphic Designer to own static and lifestyle ad creative end-to-end for Google Ads campaigns (GDN, Demand Gen, PMax). This isn't just a design execution role; you'll research the market, define audience personas, find creative angles, then concept, design, generate, and ship. You'll be responsible for building direct response statics that convert cold, top-of-funnel traffic, as well as lifestyle imagery that performs across Google's placements. This role blends creative strategy, direct response design principles, and modern AI creative tools to produce high volume, high-converting ad creative and to keep iterating based on real performance data.
What you'll do
- Own static and lifestyle ad creative across Google Display Network (GDN), Demand Gen, and Performance Max (PMax) end-to-end
- Research the market, define target avatars/personas, and identify creative angles
- Concept, design, generate, and ship ad creative independently
- Build direct response static ads designed to convert cold, top-of-funnel traffic, not just visually clean creative
- Pair static ads with advertorials as part of the funnel
- Build lifestyle imagery tailored for PMax and Demand Gen placements
- Produce creative at volume across the full Google static format set (1:1, 4:5, 9:16, 1.91:1, and native display sizes)
- Read and interpret performance data to identify what's converting
- Continuously test, volume, and variation and iterate based on results
Requirements
- Own static and lifestyle ad creative across Google Display Network (GDN), Demand Gen, and Performance Max (PMax) end-to-end
- Research the market, define target avatars/personas, and identify creative angles
- Concept, design, generate, and ship ad creative independently
- Build direct response static ads designed to convert cold, top-of-funnel traffic, not just visually clean creative
- Pair static ads with advertorials as part of the funnel
- Build lifestyle imagery tailored for PMax and Demand Gen placements
- Produce creative at volume across the full Google static format set (1:1, 4:5, 9:16, 1.91:1, and native display sizes)
- Read and interpret performance data to identify what's converting
- Continuously test, volume, and variation and iterate based on results
About Paired
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
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