E-Commerce Marketing Specialist

About the role

We're looking for an experienced E-Commerce Marketing Specialist who thrives in fast-paced startup environments and enjoys taking ownership of end-to-end digital marketing initiatives. This role is heavily focused on launching and scaling a consumer brand through performance marketing, Shopify optimisation, email marketing, and content coordination. You'll work directly with the founder to develop and execute marketing strategies that drive customer acquisition, increase conversion rates, and build long-term customer loyalty. The ideal candidate has hands-on experience growing direct-to-consumer (DTC) brands, understands the entire e-commerce customer journey, and combines strategic thinking with strong execution. If you're proactive, data-driven, and excited about helping launch a new consumer brand, this is an excellent opportunity to make a meaningful impact.

What you'll do

• Develop and execute the digital launch strategy, including pre-launch audience building and launch campaigns
• Plan, build, manage, and optimise paid advertising campaigns across Meta and TikTok to maximise ROAS and customer acquisition
• Manage and optimise the Shopify store, including product pages, landing pages, merchandising, and conversion rate optimisation
• Build, manage, and optimise email marketing campaigns and automated customer journeys using an email marketing platform best suited to the business (e.g. Klaviyo, Mailchimp, Omnisend, or similar), including welcome flows, abandoned cart sequences, post-purchase nurturing, and retention campaigns.
• Coordinate UGC creators, influencers, and content contributors to produce engaging, high-converting creative assets
• Edit or coordinate short-form video content for paid advertising and organic social media channels using tools such as CapCut, Canva, or similar platforms
• Monitor campaign performance, analyse marketing data, and provide actionable insights and recommendations to the founder
• Conduct A/B testing across creatives, landing pages, email campaigns, and advertising strategies to continuously improve performance
• Identify new customer acquisition opportunities, emerging channels, and growth initiatives as the business expands
• Stay current with e-commerce, digital marketing, and platform trends to continuously improve campaign effectiveness

Requirements

• Minimum 3 years of experience in e-commerce or digital marketing, ideally supporting direct-to-consumer (DTC) consumer brands
• Demonstrated experience launching or scaling products within an e-commerce environment
• Strong hands-on experience with Shopify, including product management, landing pages, and conversion optimisation
• Proven experience managing Meta Ads Manager and TikTok Ads campaigns
• Experience using email marketing platforms (e.g., Klaviyo, Mailchimp, Omnisend, ActiveCampaign, or similar) for email marketing, automation, segmentation, and customer lifecycle campaigns.
• Strong understanding of customer acquisition, conversion optimisation, customer retention, and e-commerce growth strategies
• Experience coordinating influencers, UGC creators, or content partnerships
• Comfortable creating or editing short-form video content using CapCut, Canva, or similar tools
• Strong analytical skills with the ability to interpret campaign metrics and optimise based on performance data
• Excellent written and verbal English communication skills, including writing compelling ad copy and email campaigns
• Highly organised, proactive, and able to work independently with minimal supervision
• Comfortable working directly with founders and taking ownership of projects in a startup environment

About Hunt St

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be formally employed through an Employer of Record (EOR) arrangement. We are not an outsourcing agency. All of our roles are 100% remote, so you’ll be able to work from home.

Visit Hunt St→

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