Creative Strategist + AI Video Editor — Food & Beverage Brand Scaling to US/UK

About the role

creative strategy AND AI video production. Creative Strategy: snipe winning ads from competitors, deconstruct avatar/angle/hook, adapt winning concepts with fresh scripts, write scripts based on hyper-specific avatars and pain points.

What you'll do

• Do both creative strategy and AI video production for a food and beverage brand.
• Snipe winning ads from competitors and deconstruct avatar, angle, and hook.
• Adapt winning concepts to the brand with fresh scripts.
• Produce AI video ads in current viral formats (UGC-style, green screen, karaoke subs, stacked hooks).

Requirements

• Ability to do both creative strategy and AI video production.
• Understanding of 2026 viral ad formats.
• Ability to write scripts based on hyper-specific avatars and pain points.

About Upwork client

Health/wellness food and beverage brand hiring one person for creative strategy and AI video production.

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