Social Ads Executive

About the role

Join our client’s dynamic marketing agency as a Social Ads Executive, where you will take a lead role in the planning, execution, and optimization of social media advertising campaigns. This position is ideal for individuals with a strong background in social media marketing, a keen eye for analytics, and the ability to create compelling ad strategies. As a Social Ads Executive, you will play a crucial role in driving client success through impactful and results-driven social media advertising initiatives.

What you'll do

• 1. Campaign Strategy and Planning:
• Develop comprehensive social media advertising strategies aligned with client objectives and target audiences.
• Plan and execute end-to-end campaign strategies, including budget allocation, ad creative development, and audience targeting.
• 2. Ad Copy and Visual Content Development:
• Create and optimise ad copy that resonates with target audiences.
• Collaborate with the creative team to design and produce visually compelling assets for social media ads.
• 3. Platform Expertise:
• Demonstrate expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising features.
• Stay informed about platform updates, new features, and emerging trends.
• 4. Audience Targeting and Segmentation:
• Conduct audience research and segmentation to optimise targeting and enhance campaign performance.
• Implement A/B testing strategies to refine audience targeting and messaging.
• 5. Campaign Optimization and Analysis:
• Monitor and analyze key performance indicators (KPIs) to ensure campaigns meet or exceed client expectations.
• Implement ongoing optimization strategies based on data-driven insights.
• 6. Client Collaboration:
• Act as the main point of contact for clients regarding social media advertising campaigns.
• Communicate campaign progress, results, and strategic recommendations to clients in a clear and professional manner.
• 7. Cross-Functional Collaboration:
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure seamless campaign execution.
• 8. Stay Informed and Innovate:
• Stay abreast of industry trends, competitor activities, and emerging technologies.
• Innovate and propose new ideas to enhance the effectiveness of social media advertising campaigns.
• 9. Other ad hoc tasks

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of proven experience in social media advertising, preferably within a marketing agency.
• Certifications in major social media advertising platforms
• Strong analytical skills to interpret campaign data and provide actionable insights.
• Excellent written and verbal communication skills.
• Ability to present complex ideas in a clear and concise manner.
• Proven track record of delivering successful social media advertising campaigns with measurable results.
• Ability to adapt to evolving industry trends, platform updates, and client needs.
• Thrives in a fast-paced and dynamic work environment.
• Proficient in Microsoft Office Suite, Google Workspace and experienced in ad management platforms (e.g., Facebook Ads Manager).

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