AI Marketing Ops Specialist
About the role
We’re looking for a sharp, proactive AI Marketing Operations Specialist to join the team in Dumaguete. This is a hands-on, full-time role that sits at the intersection of marketing systems, CRM automation, and AI-powered lead workflows. The right person will streamline how leads are captured, qualified, and actioned – and then identify further opportunities to integrate AI across the broader business. If this person delivers, there’s a clear path to expand the scope across the group’s other businesses and build a team around them.
What you'll do
- CRM Automation & Lead Workflows
- Set up automated lead capture, qualification, and follow-up workflows across Pipedrive, Close.com, and Basecamp
- Build AI-driven sequences to contact and pre-qualify inbound leads, confirm contact details, and route them to the right team member
- Identify duplication and inefficiencies across the three CRM systems and recommend consolidation or integration strategies
- Marketing Operations
- Support the optimisation of paid marketing spend across Meta and Google to improve lead quality and ROI
- Manage and improve email marketing workflows, nurture sequences, and automated client communications
- Monitor campaign performance and produce clear reporting on lead volume, cost per lead, and conversion rates
- AI Integration
- Identify opportunities across the business to deploy AI tools and agents (e.g. lead pre-qualification bots, automated reporting, content generation)
- Stay current on emerging AI tools and proactively bring recommendations to the team
- Build and document new AI-assisted processes so they can be handed off or scaled
- Ongoing Operations
- Work closely with the founding team and the Philippines business partner to roll out improvements
- Cross-train with existing team members in Dumaguete
- Operate from the Dumaguete office – in-office presence preferred for compliance and team collaboration
Requirements
- 3+ years experience in marketing operations, digital marketing, or growth/automation roles
- Hands-on experience with CRM platforms – Pipedrive and/or Close.com strongly preferred
- Demonstrated experience building automated workflows using tools such as Make.com, Zapier, or similar
- Solid understanding of Meta and Google Ads – not just running campaigns, but optimising for lead quality
- Experience with AI tools applied to marketing or operations (e.g. ChatGPT, Claude, AI agents, n8n)
- Strong English communication skills – written and verbal
- Analytical mindset – comfortable pulling data and making clear recommendations
About Hunt St
At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be formally employed through an Employer of Record (EOR) arrangement. We are not an outsourcing agency. All of our roles are 100% remote, so you’ll be able to work from home.
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