CRM Specialist
About the role
Our client is a premier Australian online women's fashion retailer specialising in curated collections of high-quality everyday basics, contemporary casualwear, and versatile lifestyle accessories. Operating in the eCommerce sector, they focus on delivering stylish apparel and exceptional online customer experiences nationwide. They are now seeking to hire a CRM Specialist to own and optimise retention initiatives across email, SMS, loyalty, and referral channels. This role uses customer insights and behavioural data to drive repeat purchases, elevate customer engagement, and increase overall lifetime value across both online and retail touchpoints.
What you'll do
- Email & SMS Campaign Operations
- Build, maintain, and optimise Klaviyo email and SMS marketing campaigns
- Schedule campaigns in alignment with approved marketing calendars and monitor overall deliverability
- Handle routine CRM-related enquiries and occasional inbound customer calls
- Provide flexible coverage during major promotional periods as required
- Lifecycle & Loyalty Optimisation
- Manage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeys
- Set up triggers, conditional splits, webhooks, and automated customer journeys
- Manage and optimise Yotpo Loyalty and Referrals programs
- Build targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted value
- Personalise campaign content and conduct continuous testing across subject lines, offers, send timing, and channel mix
- Analytics, Integration & Tools
- Prepare retention reports and dashboards tracking repeat purchase rates, churn, lifetime value, and loyalty participation
- Translate customer data into practical, commercially focused retention recommendations
- Connect CRM audiences with Meta and Google advertising accounts for acquisition and retargeting
- Manage customer data within Shopify Plus and update workflow tasks in Asana
- Utilise Klaviyo AI tools and Claude to support analysis, personalisation, and campaign development
Requirements
- Minimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail
- Advanced hands-on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverability
- Strong experience developing and optimising SMS marketing programs
- Direct experience managing and growing Yotpo Loyalty and Referrals programs
- Practical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and Google
- Strong analytical skills with the ability to turn behavioural data into retention strategies
- Undergraduate degree in Business, eCommerce, IT, or a related discipline
- Excellent written English communication skills and high attention to detail
About Virtual Staff 365
VirtualStaff365 is an Australian-based company that seeks out exceptional talent. All our staff work for our Australian clients in the comfort of their homes, as all our positions are home-based. This allows us to seek candidates in the Philippines, as working hours are closely aligned with our clients. We look forward to hearing from you and hope that we can help you find the right position, with the right business
AI Alerts shares third-party job opportunities for informational purposes only. We are not the employer and are not involved in the hiring process. Always verify the company and role through official channels before applying, and never pay to apply, train, onboard, process documents, or secure a job offer. Legitimate employers do not ask applicants for money. Read our Terms to learn more.