AI Graphic Designer (Meta Ads | Figma | Performance Creative)
About the role
We are looking for an AI Graphic Designer (Static Ads) to create high-converting static creatives for Meta (Facebook & Instagram) advertising campaigns. Working from creative briefs provided by the Senior Creative Strategist, you will use AI-powered design tools to generate concepts and refine them into polished, production-ready ads. This role is ideal for a designer who thrives in a fast-paced, performance marketing environment and enjoys producing creative variations that drive measurable results. This is not a branding, web design, or marketing collateral role—your primary focus will be creating static paid social ads that capture attention and improve campaign performance.
What you'll do
- Generate static advertising concepts using AI tools, primarily Higgsfield
- Refine and polish AI-generated visuals into production-ready static ads using Figma and/or Adobe Creative Suite
- Produce a high volume of creative variations each week to support ongoing Meta advertising campaigns
- Adapt creative concepts to test different visual hooks, messaging angles, and audience segments
- Maintain and contribute to a lightweight design system to ensure consistency and efficient production
- Execute creative briefs with accuracy while maintaining quality and speed
- Communicate proactively with the Creative Strategist whenever a brief requires clarification rather than making assumptions
- Stay organized while managing multiple creative requests and deadlines
Requirements
- Proven experience designing paid advertising creatives, particularly static social media ads
- Strong understanding of what makes a high-converting advertisement, including visual hierarchy, attention-grabbing design, and direct-response creative principles
- Experience creating ads that have been used in live advertising campaigns
- Proficiency in Figma and/or Adobe Creative Suite
- Experience with AI creative tools is highly preferred; experience with Higgsfield is a strong advantage, but candidates who can learn quickly are encouraged to apply
- Ability to produce multiple creative concepts and variations efficiently without sacrificing quality
- Comfortable working within established creative direction and executing detailed briefs rather than developing campaign strategy independently
- Strong attention to detail and ability to work in a fast-paced production environment
- Excellent written and verbal English communication skills
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