AI Fashion & Lifestyle Imagery Specialist (Adobe Photoshop)
About the role
Our client is looking for an AI Fashion & Lifestyle Imagery Specialist (Adobe Photoshop) to produce highly realistic, premium AI-generated fashion and lifestyle imagery for ecommerce, campaigns, social media, websites, email marketing, and paid ads. The ideal candidate has a strong eye for fashion photography, styling, composition, and garment accuracy, with hands-on experience using AI image-generation tools and Photoshop to create polished, brand-aligned visuals. You’ll work closely with the creative and marketing teams to turn product references, moodboards, and campaign briefs into consistent, engaging visual assets across multiple digital channels.
What you'll do
- Create highly realistic AI-generated fashion and lifestyle imagery for the client across sales campaigns, ecommerce, website, social media, EDMs, and paid ads
- Produce AI images according to marketing plan needs, campaign objectives, and content calendars
- Create imagery in line with client's brand moodboards, brand guidelines, creative direction, and other briefs
- Generate new visuals using real garments, product references, and campaign inspiration
- Maintain accurate garment details including wash, colour, fit, silhouette, embellishments, prints, hardware, and overall product integrity
- Create realistic models, poses, locations, lighting, and environments that feel premium, believable, and on-brand
- Develop multiple image variations for different uses including web banners, landing pages, collection pages, social posts, Meta ads, and email marketing
- Create other assorted AI imagery as needed for website content, campaign support, product storytelling, and digital marketing assets
- Ensure visual consistency across image sets, including models, styling, mood, backgrounds, and overall brand aesthetic
- Retouch and refine generated imagery in Photoshop to correct AI issues and bring assets to a polished final standard
- Resize, crop, and prepare final assets for different digital formats and channel requirements
- Work closely with the creative and marketing teams to respond to briefs, feedback, and changing business needs
Requirements
- Proven experience creating highly realistic AI fashion photography
- Ability to generate campaign, editorial, e-commerce, and social imagery from real product references
- Strong garment accuracy and understanding — maintaining correct washes, prints, embellishments, silhouettes, fit, and product details
- Ability to create realistic models, poses, skin, hair, hands, lighting, and environments
- Strong understanding of fashion photography, styling, art direction, and composition
- Ability to maintain consistent models, locations, and brand aesthetic across a full series
- Experience with AI tools such as Kive.ai, Caimera, FASHN, Uwear, Midjourney, FLUX/ComfyUI, Adobe Firefly, or similar tools (Portfolio and list of tools used required upon application)
- Strong ability to follow a moodboard and create imagery that feels specifically on-brand for the client
- Efficient workflow and ability to create multiple high-quality variations from the same product
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