AI Marketing and Automation Specialist
About the role
You will build new automated workflows and sharpen the ones already running. Your work is measured in conversion: viewer to follower, follower to email subscriber, subscriber to sale. This is a strategic role, not an administrative one. You will be the person who defines the strategy for the funnel and then builds it.
What you'll do
- Design and build AI agents and automated workflows across marketing, content, and operations
- Build end-to-end podcast and YouTube workflows — from raw upload to transcripts, titles, chapters, show notes, and Reel/Story trailers ready to schedule
- Manage AI-assisted inbox systems across three mailboxes: brand partnerships (negotiation, contracts, Monday.com tracking), course customer support (Kajabi, password resets, payments), and general email with voice-driven triage and replies
- Build a single dashboard tracking Instagram, TikTok, YouTube, and podcast performance
- Set up full-funnel and sales-page tracking to connect content directly to email growth and sales
- Build affiliate revenue reporting from LTK and surface daily top questions from social DMs
- Strengthen the customer journey end to end — including order bumps and upsells — to maximize value per visit
- Apply SEO and AI-search thinking to titles, hooks, thumbnails, and story structure
- Direct creative execution clearly enough that content lands right with minimal revisions
- Build pipeline projects: a custom affiliate platform, automated Depop listings, a body-shape/colour-palette tool, and a wardrobe search tool
Requirements
- More than 5 years of experience in marketing, with strong hands-on experience across digital marketing and content
- Experience working with digital products, online education, content-led businesses, or creator-led brands
- Advanced, hands-on AI expertise, including building AI agents and using AI to create basic apps, tools, and automated solutions that improve marketing and business processes.
- Fashion industry experience or genuine interest in fashion is highly regarded.
- Paid advertising experience is highly regarded, with paid media expected to become a greater focus over the next 6–12 months.
- Strong content and storytelling expertise, with a proven ability to create high-performing hooks across copy, thumbnails, titles, story structure, and timing. You understand the differences between long- and short-form content and know how to create premium, editorial-style content that captures attention, builds desire, and drives audiences toward a purchase
- Strong digital systems and automation skills, with the ability to build efficient workflows and confidently work across a range of digital marketing, content, project management, and business platforms
- Highly organised and commercially minded, with strong project management skills and the ability to manage multiple initiatives while staying focused on measurable outcomes
- Autonomous and collaborative working style, comfortable taking ownership, working independently, solving problems proactively, and contributing positively within a small creative team
- Proficient with Marketing & Business Systems: Kajabi (including Kajabi MCP in Claude), ManyChat, LTK, Squarespace, Xero, Project Management & Productivity: Monday.com, Google Drive, Gmail, Communication: WhatsApp
- Proficient with AI, Content & Creative: Claude, Descript, CapCut, Canva, Libsyn
About Hunt St
At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be formally employed through an Employer of Record (EOR) arrangement. We are not an outsourcing agency. All of our roles are 100% remote, so you’ll be able to work from home.
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