Digital Marketing Specialist
About the role
As a Digital Marketing Specialist, you will lead the development and execution of high-impact content across digital channels, with a strong focus on copywriting and performance marketing. You will own the end-to-end content lifecycle—from ideation and strategy to execution and optimization—ensuring all outputs align with brand voice and business objectives. This role is highly cross-functional, requiring collaboration with marketing, leadership, and creative teams while also operating independently to deliver results. You will play a key role in shaping the company’s digital presence and driving engagement, conversions, and brand authority. This position is ideal for a proactive, detail-oriented marketer who thrives in fast-paced environments and understands how to create compelling, conversion-driven content.
What you'll do
- Develop and execute content strategies aligned with brand voice and marketing goals
- Write high-performing copy for social media, website, and PR initiatives
- Craft compelling hooks, headlines, and CTAs tailored to each platform
- Plan and manage monthly content calendars, coordinating reviews and approvals for timely publishing
- Maintain consistent messaging, tone, and branding across all content
- Oversee execution of scheduled content and campaigns
- Monitor performance metrics and audience engagement, using insights to refine messaging
- Identify opportunities for growth, optimization, and experimentation
- Collaborate with marketing team members and stakeholders, supporting internal and external initiatives
- Provide direction and feedback to junior team members or interns
- Use AI tools and automation to streamline content creation and improve marketing efficiency
Requirements
- 2+ years of experience in digital marketing, copywriting, or content creation
- Strong portfolio showcasing high-performing social media and website copy
- Exceptional written English skills with strong attention to tone and grammar
- Proven ability to write conversion-focused copy (headlines, hooks, CTAs)
- Ability to manage multiple projects and meet deadlines independently
- Strong organizational skills and attention to detail
- Comfortable working in a fast-paced, performance-driven environment
About Pearl Talent
Pearl Talent is a talent placement company that recruits remote workers, trains them to work effectively with AI tools, and places them as managed contractors with client companies — across roles ranging from client-facing positions to software engineers and executive assistants. The company is roughly 50 people managing a few hundred placed contractors, growing into new verticals, with clients spanning venture-backed tech and healthcare sectors. They emphasize community-building (events, culture) alongside the placement business itself.
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