AI Expert - Direct Response Landing Pages - Marketing Agency (Remote)
About the role
A content writer who writes blog posts. A designer who wants to push pixels in Figma. Someone who can only write one page per day because they need to “get in the zone.” Someone who’s never heard of a comparison page or thinks an advertorial is just a long blog post. If you haven’t built pages with AI tools before, this isn’t the role. If you don’t know what a listicle is or why it converts differently than an advertorial, this isn’t the role. If you need someone to tell you exactly what to write every time, this isn’t the role.
What you'll do
- Own the landing page pipeline end-to-end: strategy, page-type selection, production calendar, and performance reporting across brands and campaigns
- Build advertorials, listicles, comparison pages, and product pages daily using Manus, Claude, and our internal AI builder (Adcubator Forge)
- Prompt-engineer and edit AI output to full quality — AI gets you 80%, you take it to 100%
- Write (or direct AI to write) high-converting DR copy — hooks, leads, body, CTAs, social proof — matched to audience awareness level
- Master all four page types (comparison, advertorial, listicle, product) and know what makes each rank and convert
- Coordinate with media buyers to align page strategy with campaign objectives and audience targeting
- Research competitors, reviews, and forums to mine real language, objections, and winning angles
- Maintain a swipe file, test new page structures, and iterate based on performance data
- QA every page before launch and help build/maintain team SOPs
Requirements
- Experience building pages with Manus and/or Claude: This is non-negotiable. You’ve already used AI tools like Manus or Claude to build landing pages. Not just “tried it once” — you’ve developed a workflow around it. You know how to prompt, iterate, and produce quality pages with these tools.
- Deep knowledge of comparison pages on Google: You know what a comparison page is, why it works for high-intent Google Ads traffic, how to structure one, and what makes the difference between a page that converts at 8% versus 2%. This is urgent — we need this expertise immediately.
- Advertorial and listicle expertise: You’ve written or produced advertorials and listicles that have run with paid traffic behind them. You understand the formats, the psychology, and the structural differences between them.
- Direct-response copywriting: You understand awareness levels (Schwartz), emotional triggers, headline formulas, story leads, and the mechanics of persuasion. You’ve written copy that has made money.
- E-commerce/DTC experience: You’ve worked with e-commerce brands. You understand the customer journey from ad to purchase. You know what a cold audience needs versus a warm one.
- Speed + volume: You can produce. Multiple page variants per day across multiple brands. You don’t overthink — you execute, review, ship, iterate.
- Leadership and initiative: You don’t wait to be told what to do. You see what’s needed, propose the plan, and execute. You own the outcome, not just the output.
About Paired
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
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