https://apply.workable.com/pairedrecruiting/j/080069F74F
About the role
What you'll do
- Own the entire AI creative workflow from research and concept development to final delivery.
- Produce high-converting AI-powered paid ads for DTC and eCommerce brands.
- Research competitors, customer avatars, and winning advertising angles before creating new concepts.
- Develop direct-response concepts, scripts, and creative briefs designed to drive customer acquisition.
- Generate realistic AI UGC ads, AI spokesperson videos, and product-focused creatives using modern AI tools.
- Refine AI-generated outputs by improving character consistency, product accuracy, environments, camera movement, and overall realism.
- Edit high-performing Meta and TikTok advertisements using strong hooks, compelling product storytelling, captions, pacing, and clear calls-to-action.
- Produce multiple creative variations to support rapid creative testing.
- Analyze creative performance and continuously iterate based on winning patterns.
- Stay current with emerging AI creative tools, advertising trends, and winning DTC creatives.
Requirements
- Strong English communication skill is mandatory.
- At least 3 years of experience creating paid advertising creatives for DTC or eCommerce brands.
- A career primarily focused on Meta ads, TikTok ads, AI UGC ads, product ads, and direct-response advertising.
- Experience producing hundreds—ideally thousands—of paid advertising creatives throughout your career.
- Strong understanding of what makes a paid ad convert, including hooks, pacing, messaging, product demonstrations, and creative testing.
- Experience working in fast-paced creative environments where new concepts and iterations are produced daily.
- Experience in Adobe Premiere Pro, CapCut, DaVinci Resolve, Final Cut Pro, or equivalent editing software.
- Exprience in AI creative tools such as Higgsfield, Runway, Veo, Kling, Pika, HeyGen, ChatGPT, Claude, or similar platforms. AI should already be part of your daily production workflow—not something you’re currently learning.
About Paired
Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.
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