Paid Media and Creative Specialist
About the role
Paid Media & Creative Performance Specialist to develop our seasonal performance strategy and execute the tactical initiatives required to deliver against clearly defined commercial targets, for our premium merino wool outdoor apparel brand across Australia and North America (US & Canada). There's also a chance the role will extend to our Europe accounts down the track, though that's not yet confirmed. You'll take creative assets from our content team — photography, video, campaign collateral — and turn them into strong, well-optimised ads across Meta and Google. Alongside ROAS, we'd like campaigns optimised against MER (Marketing Efficiency Ratio) so we get a clear read on overall marketing efficiency rather than platform-reported numbers alone. You'll work day-to-day with our eCommerce and Marketing Manager to keep paid media aligned with inventory, seasonal campaigns, product launches and key moments of the company’s calendar — across both AU and North America.
What you'll do
- Manage and optimize paid campaigns across Meta, Google and other channels for AU and North America, balancing ROAS with overall marketing efficiency (MER)
- Own the paid media budget end-to-end, allocating spend across regions and channels based on margin, inventory and profitability signals
- Build and run the full-funnel paid architecture, from prospecting through to retargeting, scaling winners while lowering acquisition costs
- Turn creative assets from the content and design team into high-performing ads, briefing designers, videographers and UGC creators from performance data
- Run a repeatable creative testing framework, plus hands-on resizing and light edits of assets across placements
- Align paid media with inventory, launches and promotions, building season-specific strategies for AU and North America's opposite peak periods
- Build distinct acquisition and retargeting strategies for new vs. existing customers, using Klaviyo segmentation to grow customer lifetime value
- Deliver fortnightly reporting on ROAS, MER, CAC, CPA, CTR and conversion rate, with clear recommendations to improve performance
- Partner with the eCommerce Manager to lift conversion rates and improve the customer journey from click to purchase
Requirements
- 5+ years' experience managing paid advertising campaigns for eCommerce or consumer brands, including experience across both Australian and North American (US & Canada) markets. Europe experience is a bonus but not required.
- Strong experience with Meta Ads Manager and Google Ads, including Meta's AI/Advantage+ optimisation tools.
- Working knowledge of Klaviyo, including audience segmentation and flow building.
- Experience with Shopify and Google Analytics 4 (GA4).
- Understanding of Marketing Efficiency Ratio (MER), alongside standard ROAS/CPA metrics.
- Graphic design skills (e.g. Canva, Photoshop, or similar) and comfort adapting creative assets for paid social.
- Experience analysing creative performance and translating it into clear creative recommendations and briefs.
- Excellent written and verbal English communication skills.
- Strong analytical and problem-solving abilities.
About Hunt St
At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be formally employed through an Employer of Record (EOR) arrangement. We are not an outsourcing agency. All of our roles are 100% remote, so you’ll be able to work from home.
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